PANEL: End User Pull: Unlocking the Commercial Potential of GeoAI

Earth Observation and Artificial Intelligence are reshaping sectors from farming to finance, but real impact only happens when end users can apply them easily and at scale. This session brings public sector and industry users together for a grounded discussion on where GeoAI is already delivering measurable value today, which problems are most urgent, what “good” looks like in practice, and what needs to change to move from pilots to widespread adoption. We will explore how GeoAI is driving new business models and smarter decisions, and what users need from providers, investors and government to unlock its full value.