FIRESIDE CHAT: The Future Runs on Space - The Story We Need to Tell to Unlock What’s Next

Space is fast becoming the invisible infrastructure powering the future. With accelerating capability and demand expanding beyond traditional markets, it has never been a more exciting time to be part of the space ecosystem. Yet to fully unlock what comes next, the sector must tell its story more effectively beyond its own community. This session explores how space can communicate its unmistakeable value in ways that resonate with investors, policymakers, industry leaders, educators, skilled workers and the public - shifting the narrative from missions and technology to applications, advantage and real-world impact on Earth. Key Takeaways - Learn why telling a clearer, outward-facing story is now critical for the space sector - Explore how to communicate space’s value beyond the community to investors, policymakers, talent and the public - Discover how to reframe the narrative from missions and technology to impact, advantage and real-world applications